This campaign had a number of objectives including to convey key marketing messages to 4,500 unique GPs. However, this was on the understanding that the campaign would only be aimed at target GPs who had been chosen from a key list of 15,000. A further objective was to increase the depth of prescribing and to push doctors along the adoption pathway.
A tailored campaign was developed using a number of channels including: eDetailing, patient viewpoints and key clinical data in a succinct and engaging format.
Within six weeks of going live, the campaign had already hit its target. The campaign itself was developed in two weeks and approved in three weeks.
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