"Over 42,000 total contributions - a doctor contributes to PiN® every 17 minutes"
"Over 13,000 unique doctors have contributed to PiN® "
PinPoint is an ongoing business intelligence product that is based on market research data from over 13,000 individually profiled doctors in both primary and secondary care. PinPoint uses two key indicators:
To ensure that the data are current and meaningful, doctors provide the information on a regular basis (once every three months) so that Doctors.net.uk can build up a long-term view of individual preferences, prescribing habits and any subsequent changes.
By asking doctors about their current and predicted prescribing patterns in terms of therapy area or condition, PinPoint can also provide an early indication of a product's market share.
Finally, PinPoint allows companies to track new product uptake post launch both nationally and regionally.
Therapy areas currently covered by PinPoint.
