Doctors increasingly ‘deepfaked’ on social media, investigation finds

Library image. Credit: Getty/Tero Vesalainen

By Emma Wilkinson

Concerns have been raised about the increasing number of “deepfake” AI generated videos of trusted TV doctors, used to sell scam products on social media.

A BMJ investigation found in one example, a Facebook clip appeared to show Dr Hilary Jones, a GP and long-time health expert on ITV’s Good Morning Britain and Lorraine, promoting a blood pressure medication.